Medical devices: the pain of channels and channels innovation

In fact, the medical equipment dealers want to make a lot of money, do great things, it is necessary to break through from a couple of soho to normative corporate transformation.Must be from the "head tube to foot" "main" into a direction, regardless of the technology of "pilot", according to their own development stage, the timely introduction of professional managers, to achieve professional people do professional thing, let oneself become a "managing people", rather than what all tube, in detail, what all tube bad "soho".

Small make up think first market need to cultivate, monitor manufacturer once manufacturer to find the right agent, should not be immediately when the shopkeeper of cutting.But the factory to help agents to build sample hospitals, do marketing, make the regional market sales exceeding one million years later, must be equipped with a sales manager.If for the purpose of saving money, not sales manager, the market will have an accident sooner or later, or the agent to ask for too much to coerce enterprise market, or the agent by competitors, in competition with manufacturers or agents!
Market control is embodied in four aspects: one is the sample hospitals and authority, and the second is the price system, three is to monitor the shipment with flow and control of distribution system, four is monitoring into a single process, the author thinks wang qiang is not enough, only do this four aspects as medical equipment enterprise's core competitiveness lies in technological innovation, is the series product development, learn to use the intellectual property rights to protect themselves, for the enterprise development to provide long-term driving force.
The path of the channels innovation
In medical equipment industry, is still "channel is king" era, chasing powerful agents has become a major manufacturers of object, the market's scarce resources.
In the process of communicating with many dealers, I found some dealers have to do is not big, because the face ability, especially the ability to manage suffered a "ceiling".With the continuous increase of turnover, number of employees increased gradually, the boss, the salesman, driver, this four porters the integration of the position and role, confuse the encounter more and more dealers.
They also want to break, but don't know how to start, some of them also know should hire professional managers to manage the company, but they really don't have the heart to, don't trust the "outsider" to manage his own company.They hesitated and even fear, afraid, careful development, so that hobbled, same, to become the enterprise grow up.