Three Elements of Medical Device Winning

Reporters learned that the threshold of home medical equipment technology is low, the audience widely. With the continuous popularization of health knowledge, will gradually become a household necessities.

Different from the large hospital with medical equipment, home medical equipment not only has the characteristics of medical equipment, but also issued a similar household appliances consumer goods properties - consumers choose their own right. In this context, for the major low-frequency therapeutic products manufacturers, the brand trust, product expertise, effectiveness of the company's development as the core competitiveness and winning three elements.

At present, China's high-end and personalized service demand is increasingly strong, prompting Chinese consumers to collect and select high-quality health products and services in the world.

According to the survey data from Beijing Huatong Commercial Information Co., Ltd., sales of low-frequency therapeutic equipment in retail pharmacies increased by 118% over 2015, and the growth of online sales channels was more rapid and achieved by 230% growth.

According to medical equipment in 2016 sales data show that its production of low-frequency treatment device to achieve a 341% sales growth, which is the network channel to achieve a 4-fold growth rate. In 2016 "double eleven" sale, low-frequency products HV-F020 total sales broken million pieces.

In this regard, the field of marketing industry also pointed out that low-frequency therapeutic equipment production and circulation enterprises in the future should also strengthen the availability of the layout, and to provide consumers with a reasonable price and easy way to buy, to create a good self-care soil.